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Case Study: NHS Blood and Transplant "We are striving to be world class in everything we do. As far as the donors are concerned we are competing for their time and altruism - it's much easier to ring up and pledge money to the UK's 265,000 charities than it is to give blood. So to make sure donors feel good about what they are doing, NHS Blood and Transplant really has no choice but to be the very best it can."
Ian Hamerton, Head of the NCC, NHS Blood and Transplant